- Organisation
- Personal work
- Year
- 2021
- In a word
- Development
The challenge
Lev You Lots was an online guidebook to Levenshulme, the part of Manchester I live in. It helped people find accessible, inclusive places to go and things to do, and promoted independent businesses, events and artists.
I started it as a side project to put my content design experience to work and develop my web design and development skills. It quickly grew into a small, early business model.
My contribution
I did everything, from strategy to code.
- Research: comparator analysis of the likes of Google, TripAdvisor, HappyCow and WhatPub.
- Structure: a taxonomy and category roadmap, built to scale.
- Design: the logo, branding and visual components in Figma, turned into a design system and built as a custom WordPress theme.
- Automation: a way for businesses to submit their own events and listings.
- Content: all of it, from UI and listings to news and social media.
The outcome
After launching in November 2021, Lev You Lots attracted a strong audience and interest from local businesses:
- 15,500 views
- 20 listings created automatically by businesses
- organic search performance improving month on month
- a roadmap to scale the product
The site is resting for now, but I may bring it back one day.